Why we love Apoteca: The founder Inga quit a secure job to follow her dreams and start her collection. We adore women who reach for their goals without fear and hesitation. We are intrigued by the concept that clothes can heal a person. Inga grew up living above a pharmacy owned by her parents which inspired the name and the philosophy behind the brand. Apoteca is driven by the idea that fabrics can heal the body and wearing certain clothes can lift your spirits.