Why we love 2RU2RA:
2RU2RA means “the stupidest of stupid” in Lithuanian, however, their designs are anything but. Starting with a sketch and then transferred to fabric, the clothing is definitely out of the ordinary. The pieces are inspired by anatomy and mechanics which makes the graphics surreal yet familiar.
What inspired you to become a designer?
There is a quote from an anonymous author that goes:
"And in school, they told us what we should want. A nice house. A nice job. A nice family. A nice life. And I sat and I listened, and I thought that their version of 'nice' sounded so painfully boring, I must do everything in my power to escape it." Designer life is everything but boring.
Who is your ideal client?
We love weird, we adore brave and we like crazy. Our ideal client is an open-minded individual who always seeks for more.
What has been the greatest influence on your career?
The fact that we have met – not only influenced but created our careers.
If you weren’t a designer what would you be doing?
Sometimes we wish to sit under the palm tree somewhere in Caribbean. If we weren't designing, probably we would be doing that.
What are your biggest design inspirations?
Inspirations differs. As we can be inspired by macabre details, we also can see inspiration in romantic moments or ridiculous situations.